The factory began its commercial production in 1983. Mr.Raju pioneered the concept of modern marketing in rural areas quite successfully. He organised farmers’ meets to study and analyse problems in the market. PAN helped the farmers in the preparation of project reports for obtaining financial assistance from banks, provided round-the-clock veterinary services. PAN also provided a twin advantage to the farmers, by collecting the eggs from farms at preannounced weekly rates, free of cost and adjust the cost of feed supplied. It is a kind of modern barter system, pioneered successfully. The company is a case study on successful implementation of integrated rural marketing and its impact on rural growth. Long before the pundits of rural marketing could visualise its impact on the agrarian society, PAN was Practicing rural marketing which provided round-the-year profitable rural self-employment to the rural agriculturists and checked their migration to urban areas.